Search Optimization and Its Dirty Little Secrets - NYTimes.com
JC Penny caught using black hat linking strategy's and now is scrambling to take down the 2015 links in question acording to a A spokeswoman for J. C. Penney, Darcie Brossart says "“We are working to have the links taken down.” Matt Cutts, the head of the Webspam team at Google confirms that J C penny is violating Google guidelines,
Cutts said Google had detected previous guidelines violations related to JCPenney.com on three occasions, most recently last November. Each time, steps were taken that reduced Penney’s search results — Mr. Cutts avoids the word “punished” — but Google did not later “circle back” to the company to see if it was still breaking the rules, he said.
He and his team had missed this recent campaign of paid links, which he said had been up and running for the last three to four months.
On Wednesday evening, Google began what it calls a “manual action” against Penney, essentially demotions specifically aimed at the company.
PENNEY reacted to this instant reversal of fortune by, among other things, firing its search engine consulting firm, SearchDex.
Weather you are a Large or small company beware of using black Hat tricky to get ranked on Google. You will get cought and could be banned off Google like BMW was in 2006. and that is certainly not going to help you sales!!
When choosing a Search Engine company,
Do your homework, there are several reputable web site optimization firms such as ThinkBIG sites That can achieve your online goals, but there are just many that are frauds and phonies,