Paid search advertising, or Pay Per click bid management , where you pay for your chosen keywords or phrases known as sponsored Ads that will show on page one of the major search engines bringing visitors to your site. If you are starting a new site and struggling to get some traffic, PPC bid management is a great place to start and will get you some immediate results while you wait for your site to get ranked organically using search engine Optimization.
To get more information on how PPC BID Mgt works you can view the video below
Introduction to the Google Ad Auction
From: sparkerthinkbig |
An explanation of this major Adwords Auction change as described by Hal Varian, Google's Chief Economist (9 min video).
Since Google implemented major changes in their Adwords Auction formula a few months ago, many companies are being penalized by Google in their Adwords campaigns (PPC - Sponsored Links) if their "Quality Score" is low. Quality Score is determined by CTR (Click Thru Rate), Relevance, Landing page & Ad quality. Many clients are unaware of this major change because it was not formally announced by Google & what's worse, you may not be aware of the penalties that are occurring because of it! The penalty for a low quality score will include a potentially higher CPC (Cost Per Click) than you might have otherwise paid & a reduction in Impressions or "Impression Share" which will negatively effect your overall ROI. The document attached explains how a client can view his/her Impression Share data & other trends thru Google's reporting system. Many clients don't know how to view this important data & if they do, they often think that the recent reduction they've noticed in their Impressions, ROI (return on investment), conversions, sales etc... are a direct result of the slowing economy, which in many cases may not be true at all - In fact, it may have everything to do with this Google change!
Special
TBS is now Offering a PPC Special –Give me a call for more information
Or to request a Free PPC online Demo-
Feel free to call me anytime for any question you may have or to discuss getting started
Sandi Parker
National Business Development
ThinkBIGsites.com
Direct: (480) 507-0639
FAX: (480) 522-3500
Sparker@thinkbigsites.com
http://ThinkBIGsites.info
Labels: Increase web traffic, internet marketing, more web traffic,
search engine optimization, SEO results, targeted web traffic, sparkerThinkbig.com, top seo firm, web content, Pay Per click services,
industry leader in SEO PPC, search engine Optimization Consultants, thinkbigsites, sandi parker,video production
To get more information on how PPC BID Mgt works you can view the video below
Introduction to the Google Ad Auction
From: sparkerthinkbig |
An explanation of this major Adwords Auction change as described by Hal Varian, Google's Chief Economist (9 min video).
Since Google implemented major changes in their Adwords Auction formula a few months ago, many companies are being penalized by Google in their Adwords campaigns (PPC - Sponsored Links) if their "Quality Score" is low. Quality Score is determined by CTR (Click Thru Rate), Relevance, Landing page & Ad quality. Many clients are unaware of this major change because it was not formally announced by Google & what's worse, you may not be aware of the penalties that are occurring because of it! The penalty for a low quality score will include a potentially higher CPC (Cost Per Click) than you might have otherwise paid & a reduction in Impressions or "Impression Share" which will negatively effect your overall ROI. The document attached explains how a client can view his/her Impression Share data & other trends thru Google's reporting system. Many clients don't know how to view this important data & if they do, they often think that the recent reduction they've noticed in their Impressions, ROI (return on investment), conversions, sales etc... are a direct result of the slowing economy, which in many cases may not be true at all - In fact, it may have everything to do with this Google change!
Special
TBS is now Offering a PPC Special –Give me a call for more information
Or to request a Free PPC online Demo-
Pay per click Services
PPC Online Demo RegistrationFeel free to call me anytime for any question you may have or to discuss getting started
Sandi Parker
National Business Development
ThinkBIGsites.com
Direct: (480) 507-0639
FAX: (480) 522-3500
Sparker@thinkbigsites.com
http://ThinkBIGsites.info
Labels: Increase web traffic, internet marketing, more web traffic,
search engine optimization, SEO results, targeted web traffic, sparkerThinkbig.com, top seo firm, web content, Pay Per click services,
industry leader in SEO PPC, search engine Optimization Consultants, thinkbigsites, sandi parker,video production
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